Social Media

5 Ways to Expand your Subscriber List in 2017

It’s a new calendar year, which means there are countless new opportunities ahead to expand your brand by growing your subscriber list. Keep the lessons learned last year in mind and add these five subscriber expansion tips to your 2017 workflow. Offer an Exclusive Opportunity It’s a nearly objective fact …

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Why You Should Consider SMS Marketing

Even though it is gaining traction as a marketing channel, SMS marketing still remains one of the most underrated. Companies now understand that SMS can be more than just that informal communication channel between friends. However, not many realize its huge potential when it comes to reaching the masses. Text …

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5 Challenges for the Social Media Beginner

Running a personal social media account might seem like a breeze, so when it comes to doing the same for their businesses, many business owners approach the exercise with the same attitude. Beginners often end up running into challenges at the start which derail their social media marketing strategies. Here …

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5 Ways to Increase Your Social Media Following

In the modern business world, everyone wants a piece of the social media action. There is no shortage of articles on how to succeed in social media. Many of these, however, neglect to mention that the first step in any social media marketing journey, is to grow one’s presence. So …

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Social Media Strategy Best Practices

Success in social media, and arguably in business, lies in the ability of the business to differentiate itself from the rest of the competition. Even then, there are some unwritten rules that all successful businesses tend to follow when formulating a strategy on social media. Research Every successful social media …

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7 Huge Mistakes You Might Be Making on LinkedIn

LinkedIn on iPad

B2B and consumer-based businesses alike have found massive benefits while using LinkedIn. The social network for business people is growing exponentially in recent years, and that’s something worth looking into. Despite your possible activity on the social business site, there is some room for error no matter how successful you’ve …

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Is Facebook for Business a Dying Art?

Person using laptop with Facebook icons

The biggest trend in social media right now you would guess is Twitter, and that’s a fair assumption. Twitter isn’t new, but it’s the hot social network right now, with Instagram hot on its heels. When you watch entertainment news, it’s all about what celebrity tweeted who and what their …

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Should You Be Paying Attention to Snapchat?

It seems like you always have to be on your guard. You’re minding your own business when suddenly – wham! A new social media craze happens. While everyone else is worrying about how to filter their photos and get as many friends to follow them as possible, your prerogative as …

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