There are around 5.03 billion internet users globally. With this many people online, you need to make sure your business has a strong online presence if you want it to grow and succeed. As we move into the world of Web3, some changes are happening that will affect how businesses need to perform online. …
Read More »10 Digital Marketing Trends to Focus on in 2022 and Beyond
Digital marketing is always changing. As a digital marketer or a small business owner, you need to stay one step ahead of the trends to stay relevant and effectively sell your products. Here are the upcoming digital marketing trends for 2022. Increased Use of Virtual Assistants and Chatbots Virtual assistants …
Read More »7 Core Pillars of an Amazon Marketing Strategy
Amazon is an extremely popular online marketplace. It has become the world’s largest online retailer, with small and medium-sized businesses selling an average of 4,000 items per minute. In September 2019 alone, 150.6 million mobile users accessed the Amazon smartphone app and the company brought in $125.6 billion in sales …
Read More »Giving Your Brand “Presence”: 5 Essential Marketing Strategies for the Holidays
The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …
Read More »5 Tips for Effective ‘Heart Marketing’
For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …
Read More »The Truth Behind Emojis and Email Open Rates
When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …
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