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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

The Advantages and Disadvantages of Email Marketing

Many people claim that email marketing is the end-all and be-all of digital marketing strategies. While there is literally hundreds of statistics to prove this, it is still important to recognize that it is just one option of many for building brand awareness and initiating audience engagement. Just like any …

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How To Build Trust With Your Email Marketing

Trust is an essential component of any successful business. If you want to nurture prospects, you need to build a relationship with them that is empowered by trust. When it comes to email marketing, the method for achieving this is leveraging the content that you share. Not all content will …

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Augment Your Email Marketing With Social Data

These days, nearly every successful marketing firm has adopted a wide variety of strategies and techniques to engage their audiences. Most aim to nurture their prospects and clients in the hopes of boosting conversions and generating more revenue. This is being done with some success, but for some reason, many …

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The 5 Basic Secrets of Email Marketing

With so much information on marketing available online, it can be easy to lose track of some of the email basics necessary for success. There are so many automation tricks, subscriber segmentation techniques, and marketing strategies, that it can make email marketing seem much more complicated than it needs to …

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Email Marketing Continues To Evolve In New Ways

Have you ever heard the question – Is Email Marketing Dead? If you haven’t, you are probably new to the digital marketing world. This is the kind of question that should be avoided for at least the next 5-10 years, or until some new form of communication is introduced. If …

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Relevance Is Everything – How To Avoid Losing Readers

Permission is usually considered the necessary element to promote successful email marketing, but relevant content may actually be the only thing that can sustain a good campaign. Many marketers spend the majority of their time trying to build their subscriber list, however this is only half of the battle. Gaining …

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Are You Really Sending Out Enough Emails?

There always comes a point during a campaign where marketers ask themselves, “How many emails should I be sending out?” Daily, weekly, monthly, or any time that sales are dropping? These are all potentially the correct answer, but it really depends on what you are trying to achieve. If you …

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4 Tips Guaranteed to Increase Your Email Open Rates

Email is without a doubt one of the best methods for engaging a target audience. As long as you have effectively steered clear of purchasing a contact list or a database of ‘potential customers’, email marketing is an extremely effective way of getting your content in front of people. You …

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Never Get Caught By The Spam Filters Again

Getting past the spam filter is the first step in engaging an audience through email marketing. While it may take time to build a valuable contact list, you will never make an impact on your subscribers if you can’t reach their inbox. Even if you are presenting the best offers …

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