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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

Is “H2H” Marketing Right for Your Email Campaign?

By now, you’ve probably noticed a recurring theme regarding statistics, data, and analytics in a lot of the helpful content on this blog. Considering how important these tools are to the email marketing process, this revelation should come as no surprise. After all, everyone loves a good figure or stat …

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Finding Your Brand’s Voice in the Inbox

More brands than ever before are using email marketing to reach out to customers around the globe – this is no big secret. However, just because awareness of this powerful tool is on the rise, that doesn’t mean that every brand walking down this path comes off with a distinct …

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Five Quick Tips for Repurposing Your Email Content

Sometimes, the biggest problem that comes with running a strong and consistent email marketing campaign isn’t found on the technical side of the process. In fact, once you’re set up with a strong and consistent platform, keeping this well-oiled machine in motion is actually pretty easy. Where most brands get …

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Finding Your Ideal Email Frequency

“How often should I be sending emails to my contact list” This common question encompasses a wide swath of concerns within the spectrum of email marketing, yet there’s no definitive answer on which to base your campaign moving forward. Unfortunately, this situation doesn’t look like it’s changing anytime soon. However, …

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5 Email Marketing Tips for Your Summer Campaign

With the mercury rising to higher and higher levels in thermometers across the country and air conditioners running on full blast, there’s no denying that one thing is on everyone’s mind; summer is officially here. Unfortunately, plenty of brands out there fail to take note of this trending topic and …

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Did Behavioral Segmentation Really Save Email Marketing?

As crazy as it sounds, there are some voices from around the web that would have you believe email marketing needs saving. Specifically, these experts point to behavioral segmentation and its applications as the prime source of resurgence and renewed power behind this practice. To see if these claims actually …

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CASL Check-up: Gauging the Current Outlook on Spam in Canada

With the one year anniversary of Canada’s Anti-Spam Law (CASL) almost here, there’s plenty of questions floating around in the email marketing community. Did CASL work, or is spam still a problem? Should I still be worried about any compliance issues? What’s the next step in the fight against spam? …

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