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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

Why Email Marketing Always Delivers Results

Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …

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Confirming The Right Choice With Email Marketing

Does your business send confirmation emails? If not, you could be missing out on a critical step in nurturing your prospects and retaining your customers. The relationship between a business and its customers is fickle to say the least. If it is not handled with care, it can easily fall …

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So You Want To Email Market To Millennials?

The millennials – a misunderstood and sought-after demographic in the marketing world. Everyone wants to appeal to millinnials, but there is something entirely different about them that makes it a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print …

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3 Essential Emails For Every eCommerce Platform

Communication is important. Particularly as a business, having a clear and open dialogue is critical to building a strong relationship with your consumers. When you operate an online store, there isn’t the same opportunity to provide customer service in person as there is in traditional storefronts. There’s no smiling and …

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3 Ways To Improve Your Email Marketing Click Rates

When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …

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How To Save Time and Cut Costs With Email Marketing

For most of us, everyday at work is busy with a packed schedule that hardly gives us any time to get ahead. Most of us are also restricted by the costs of our daily operations and budgets for achieving our goals. For these reasons, business owners and employees are always …

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3 Strategies To Keep Your Email Marketing Relevant

Email marketing has been declared alive and dead so many times that it is hard to say where the debate has ended. In reality, the debate will probably continue for as long as we continue to use emails as a form of communication. The very fact that this debate exists …

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Does Promotional Email Marketing Work?

There is a fine line between promotional email marketing and obnoxious inbox filler content. People do like to hear about deals and specials from companies that they trust, but they don’t want to be beaten over the head with it. When it comes to email marketing, this means that marketers …

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3 Essential Lifecycle Email Marketing Strategies

Lifecycle email marketing is a technique that many email marketers forget to include in their over-all strategy. However, it is one of the most effective ways of maximizing a marketing plan because it targets prospects at different stages in their purchasing journey. It is also great for recapturing leads that …

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