Home / Digital Advertising (page 3)

Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

5 Tips from a Project Manager’s Playbook

As a new member of the Project Management team, I swiftly dug up some tips and tricks on how to achieve success in digital marketing campaigns and projects. Here’s a peek at my playbook of  “must-do’s” for all project managers—aspiring, beginners, and experienced alike. Communication, obviously. The ability to communicate …

Read More »

The Truth Behind Emojis and Open Rates

When it comes to email marketing, one of the most important indicators of success is how many people open your emails. An email that is never opened has zero impact, so it is essential to get people to start reading by whatever method possible. Even if they don’t click through …

Read More »

2017 Essential Tips For Email Marketing Success

People and marketers love email. There is really no debate about its effectiveness or ability to grab people’s attention, generate more leads, and boost sales for a business. It has been proven time and time again, but what has also been proven is that it needs to be done correctly …

Read More »

Why Email Marketing Always Delivers Results

Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …

Read More »

Confirming The Right Choice With Email Marketing

Does your business send confirmation emails? If not, you could be missing out on a critical step in nurturing your prospects and retaining your customers. The relationship between a business and its customers is fickle to say the least. If it is not handled with care, it can easily fall …

Read More »

So You Want To Email Market To Millennials?

The millennials – a misunderstood and sought-after demographic in the marketing world. Everyone wants to appeal to millinnials, but there is something entirely different about them that makes it a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print …

Read More »

3 Essential Emails For Every eCommerce Platform

Communication is important. Particularly as a business, having a clear and open dialogue is critical to building a strong relationship with your consumers. When you operate an online store, there isn’t the same opportunity to provide customer service in person as there is in traditional storefronts. There’s no smiling and …

Read More »

3 Ways To Improve Your Email Marketing Click Rates

When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …

Read More »