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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

Is Your Email Contact List Signup Form User-Friendly?

Imagine this scenario: You’ve successfully directed a potential new member of your email marketing contact list to one of your landing pages and he or she is ready and willing to start enjoying your inbox content. The only problem? Your signup form is unintuitive, hard to complete, and visually confusing. …

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5 Powerful Tips for Better List Segmentation

Having a massive inbox following is naturally the goal of every brand that commits to an email marketing strategy. Obvious statements aside, failing to get the most out of this audience via proper list segmentation can undo all of the hard work that you put into this process. If that …

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Making This Easter Your Best Yet in the Inbox

While getting into the everyday “grind” of email marketing is a vital part of winning in the inbox in the long term, it’s also important to have a strong plan in place for the major events that come up on the calendar from time to time. The upcoming Easter holiday …

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Has CASL Restricted the Growth of Email Marketing in Canada?

As the July 1st enforcement date for Canada’s Anti-Spam Law (CASL) came creeping closer and closer back in 2014, doomsayers and pessimists alike from Halifax to Vancouver decried this event as the end of email marketing in Canada. In some digital circles, this sentiment still holds strong to this day. …

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How to Write the Perfect “Thank You” Email as a Nonprofit

Donors are the lifeblood of virtually any nonprofit organization. Without this active and engaged portion of a target audience, enacting the vision of a brand and helping those in need simply isn’t a reality. Even with these realizations standing front and center, many nonprofits and charities simply don’t know how …

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Looking Your Best for Users on Outlook

When you think about the most influential email platforms among your target audience, Gmail, Yahoo, and the various iOS (iPad, iPhone) apps probably all come to mind fairly quickly. However, with 400 million active users between Outlook.com and the Outlook app, there’s a strong chance that a healthy portion of …

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