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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

How To Use Google Optimize to Boost Conversions

How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …

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Is Email Marketing Like Music?

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …

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5 Tips from a Project Manager’s Playbook

As a new member of the Project Management team, I swiftly dug up some tips and tricks on how to achieve success in digital marketing campaigns and projects. Here’s a peek at my playbook of  “must-do’s” for all project managers—aspiring, beginners, and experienced alike. Communication, obviously. The ability to communicate …

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The Truth Behind Emojis and Open Rates

When it comes to email marketing, one of the most important indicators of success is how many people open your emails. An email that is never opened has zero impact, so it is essential to get people to start reading by whatever method possible. Even if they don’t click through …

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