Home / Digital Advertising (page 10)

Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

5 Affordable Digital Advertising Strategies for Small Businesses

Small companies often find themselves wading under the prospective shadows of big competitors. The gap between small and large companies has historically been shown to be quite considerable. However, thanks to the advent of technology, small businesses have the opportunities to effectively even their odds. In establishing an attractive digital …

Read More »

How NOT to take Advantage of Holiday Marketing

Every year, once the holidays start coming around, you can visibly see the dollar signs start to manifest behind the eyes of marketers worldwide. With good reason — the holidays are a great time for sales. They always have been, and they always will be. However, it’s important to keep …

Read More »

Maintaining your Marketing Campaign While on Vacation

Vacation time — you’ve been waiting for this all year, and you’ll be darned if you’re going to let work get in the way of your total decompression during your well-earned time off. Well, sorry to be the bubble-burster here, but any extended negligence on your part — even for …

Read More »

Bypassing Consumers’ Shrinking Attention Spans

As the amount of available content in the world grows at an exponential rate, our attention spans seem to be decreasing in equal turn. If you haven’t noticed that yet, just take a look at the tumbleweeds drifting through the world’s libraries. If you’re looking for more reliable confirmation, statistics …

Read More »

The Importance of Positive Wording in Emails

Language works in complicated, multi-layered ways. It has the surface effect which everyone knows — we use specific words in order to convey specific meanings. Then there’s the underlying part of language, wherein our emotions are conveyed subconsciously depending on which words we choose to say what we mean. We …

Read More »

Optimizing your Email Marketing Campaign – A Matter of Time

Any veteran email marketer will tell you that this business is centralized on timing more than anything else. You can have your entire emailing game down-packed — from design, copy, primary folder optimization, and even subject line perfection — but if you don’t keep timing in mind, you’ll never achieve …

Read More »

Writing the Perfect Welcome Email

In interpersonal relations, first impressions are pretty much everything. Although email marketing provides a virtual exchange, the rules are no different. You only have one chance to sweep your consumers off their feet during your welcoming endeavor. If you miss your shot, you’ll most likely be doomed to banishment in …

Read More »

How to Turn a One-Time Buyer into a Repeat Customer

Sales form the foundation of any business, but it’s important to keep in mind that healthy, consistent consumer relationships are the largest drivers of high sales numbers. That old saying comes to mind, “Give a man a fish and you feed him for a day; teach a man to fish …

Read More »

When is the Best Time to Send your Emails?

In advertising, everything is about timing. In fact, marketing companies spend countless of hours doing marketing research to determine when to launch the upcoming product campaign. Send it out too early, and you’ll find that there is no demand. Send it out too late, and you’ll find that someone else …

Read More »

On Target: Knowing and Narrowing Your Email Market

The difference between a successful email marketing campaign and a total crash and burn is not only knowing your audience, but handpicking them. It’s about being intentional and landing directly on the mark. For a seasoned company, this gets easier as they become more aware of who their audience is …

Read More »