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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

3 Awesome Email Marketing Campaign Examples to take Notes On

All marketers experience creative ruts every so often. Rather than wade through the block without any sort of exit strategy in mind, savvy marketers know that these situations provide an excellent opportunity to find new inspiration, and develop new techniques into their method. All great products are, to some extent, …

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How Email Marketers can Use Human Psychology to their Advantage

While we like to think of ourselves as a species entirely of our own, the fact remains that humans are animals, driven by instinct more than anything else. Even when conducting business, we do so as upright-walking, hairless apes who communicate through spoken language. That’s a crude way of looking …

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4 Tips on Optimizing SMS Marketing

The open-rate differences between email and SMS is staggering — 20-30 percent for the former compared to almost 98 percent for the later. On top of that, approximately 90 percent of recipients open their text messages within the first three seconds of receiving it. These numbers provide serious opportunities for …

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Using Gmail Tricks to Increase Productivity

Aside from being one of the most popular email programs in the world, Gmail can complement a host of hidden tools and tricks that optimize a business experience in remarkable ways. The various applications inherent to the program, as well as apps developed by third-party contributors, can streamline multiple operational …

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5 Affordable Digital Advertising Strategies for Small Businesses

Small companies often find themselves wading under the prospective shadows of big competitors. The gap between small and large companies has historically been shown to be quite considerable. However, thanks to the advent of technology, small businesses have the opportunities to effectively even their odds. In establishing an attractive digital …

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How NOT to take Advantage of Holiday Marketing

Every year, once the holidays start coming around, you can visibly see the dollar signs start to manifest behind the eyes of marketers worldwide. With good reason — the holidays are a great time for sales. They always have been, and they always will be. However, it’s important to keep …

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Maintaining your Marketing Campaign While on Vacation

Vacation time — you’ve been waiting for this all year, and you’ll be darned if you’re going to let work get in the way of your total decompression during your well-earned time off. Well, sorry to be the bubble-burster here, but any extended negligence on your part — even for …

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Bypassing Consumers’ Shrinking Attention Spans

As the amount of available content in the world grows at an exponential rate, our attention spans seem to be decreasing in equal turn. If you haven’t noticed that yet, just take a look at the tumbleweeds drifting through the world’s libraries. If you’re looking for more reliable confirmation, statistics …

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The Importance of Positive Wording in Emails

Language works in complicated, multi-layered ways. It has the surface effect which everyone knows — we use specific words in order to convey specific meanings. Then there’s the underlying part of language, wherein our emotions are conveyed subconsciously depending on which words we choose to say what we mean. We …

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Optimizing your Email Marketing Campaign – A Matter of Time

Any veteran email marketer will tell you that this business is centralized on timing more than anything else. You can have your entire emailing game down-packed — from design, copy, primary folder optimization, and even subject line perfection — but if you don’t keep timing in mind, you’ll never achieve …

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