Amazon was responsible for 45% of all e-commerce spending in the United States in 2019. In fact, even if they don’t buy from Amazon, many shoppers begin their search on Amazon. Naturally, this makes Amazon one of the most important platforms for retailers worldwide. But with lots of customers comes lots of competition. …
Read More »7 Core Pillars of an Amazon Marketing Strategy
Amazon is an extremely popular online marketplace. It has become the world’s largest online retailer, with small and medium-sized businesses selling an average of 4,000 items per minute. In September 2019 alone, 150.6 million mobile users accessed the Amazon smartphone app and the company brought in $125.6 billion in sales …
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