When it comes to the testing and analyzing email content, the web is awash in a plethora of options and choices. However, a new contender to the market – Notablist – might just turn the data and research portion of the email marketing industry on its head via a groundbreaking new take on reviewing completed campaign information. To ensure you’re not left behind on this front, here’s a detailed look that covers everything you need to know about Notablist.
The Skinny on Notablist
So what exactly is Notablist? According to the team at Media Post’s Email Marketing Daily blog, this newcomer to the market is a feature-rich search engine that gives marketers and brands alike the ability to scour indexed email content – specifically newsletter campaigns.
If you’re wondering just how much this kind of search engine can really offer as you prepare for your next inbox outreach program, it’s safe to say that you won’t have to look any farther than the fact that four million campaigns currently make up the searchable index. This massive amount of campaigns come from over 400,000 publishers, ensuring a more than ample amount of variety and coverage for those looking to learn a few things about what’s trending in the inbox.
A Look at the Core Features
As far as actual features go for Notablist, Marketing Land’s Amy Gesenhues points out that this web tool comes with plenty of attributes that are worth digging into as you explore the index. First up for consideration is the various types of searchable content. Notablist offers up relevant images, subject lines, landing pages, and even the Alexa web traffic rank that correlates to the actual date of submission for each campaign.
Additionally, those who utilize this search engine can also break down the indexed campaigns via multiple filters. From the date and time of the campaign to content categories and Alexa ranks, there’s plenty of waves to dissect and segment this information as you seek out new email marketing ideas – or even keep a close eye on the progress of your brand’s competition.
The team behind this engine also incorporated a “swipe” collection feature for those of you who want to spotlight or save indexed content for later referencing and even social sharing. Essentially, you can build your own database of useful newsletter examples, provided that you and your email marketing team opt for a Notablist site account.
Understanding the Impact of Notablist
By this point, it’s easy to see that such a tool stands as a massive boon for those who understand the importance of researching and analyzing prior campaigns. As the world of email marketing becomes more and more competitive, every tool like Notablist that you add to your arsenal brings with it a substantial amount of value and potential.
However, it’s also important to understand that simply having access to this kind of asset isn’t enough to truly enhance or improve your results in the inbox. Yes, Notablist comes with a plenty of raw power, but to truly tap into the information and insight held within this platform, it’s imperative that you work with a team of trusted email marketing experts throughout the research and analysis process. Otherwise, don’t be surprised when you have all the data in the world regarding past email marketing campaigns at your fingertips, but no way to properly disseminate or apply this knowledge.
Setting a Precedent for the Future
In terms of looking toward Notablist’s future positioning in the marketplace, there’s two big things to consider. First, this search engine truly has the ability to revolutionize how brands and marketers prepare for inbox initiatives. It’s one thing to formulate a plan based on speculation and projections, but it’s an entirely different thing to back this type of guesswork up with examples of similar campaigns that have either succeeded or come up short with email viewership.
Outside of this potential future, there’s also the realization that if this type of search engine truly takes off and becomes a staple in every developing campaign process, it won’t be long before other alternatives and similar tools pop up around the web to compete with this platform. While this might not be the greatest outlook for the team behind Notablist, this potential competition and subsequent innovation is definitely something that’s not a bad thing for brands like your own.
Regardless of how things play out with Notablist, this tool has sent quite the wave of hype and intrigue through the email marketing landscape, thereby guaranteeing that everyone from brand executives to industry experts think twice about the role this tool will play in future campaigns.