If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  …

In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by …

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing …

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every digital marketer longs to attract millennials since they’re the largest living generation with such tech-driven nature. Still, there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the …

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With …

Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s important to realize it’s just one way of many to build brand awareness and engage an audience. It’s important to consider both sides of email …

Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms.  Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also …

If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …