By 2020, B2B digital commerce revenues will nearly double. Meanwhile, global revenue from offline channels will decrease by almost 20%. If you want to maximize sales, you need to utilize digital marketing to boost your business. Keep reading to discover the top 11 advantages of online marketing. By creating a strong digital marketing strategy, …

Are you doing what it takes to get your brand in front of tons of potential customers? Without making others aware of your company, it makes it difficult for potential customers to even find you. A key way to grow your audience, retain customers, and boost profits is to build …

Search marketing is one of the best ways to bring in new leads. In fact, website visitors that arrive through a pay-per-click (PPC) ad are 50% more likely to make a purchase than organic visitors. However, trying PPC advertising without a plan could cause you to lose more money than you make …

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …

On May 25th, George Floyd was murdered at the hands of police officers in Minneapolis. His is just one name amongst countless others from the Black community whose lives have been lost due to police brutality.  We at Elite Digital vehemently reject the notion that any person should be treated …

Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics. If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing …

Running a successful business or brand online not only requires the ability to deliver high-quality products, but also to drive people to complete a desired action on your website. Your website’s conversion rate is determined by the number of leads or sales your website generates based on the number of …

If you’re not running Instagram ads yet, you’re missing out on a huge chunk of the market. If you are running Instagram ads in your feed and stories, it’s important to make sure that you’re creating content that leads to conversions. The good news is that, if you’re struggling to …

Many business professionals and companies are dealing with the impacts of COVID-19. Both business owners and employees are searching for new and virtual ways to communicate, collaborate, and engage in marketing initiatives. Fortunately, there are many free digital tools available to help you and your team navigate the remote working …

As the COVID-19 pandemic has left the world hurdling in new directions, digital marketing has become more critical than ever before. Many businesses are not allowed to keep their physical locations open, leaving them to rely on the digital marketplace to keep them afloat. This leaves digital marketers in high …