Search marketing is one of the best ways to bring in new leads. In fact, website visitors that arrive through a pay-per-click (PPC) ad are 50% more likely to make a purchase than organic visitors. However, trying PPC advertising without a plan could cause you to lose more money than you make …
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Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses of all sizes to reach potential customers through search engine results and other websites. About 56.1% of search ad revenue in the USA belongs to Google. That’s a significant amount! Google ads are an effective …
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Whether you’re new to digital marketing or you’re a seasoned pro from the early days of SEO, you’ve probably seen your fair share of jargon. Marketing acronyms like SEO and SEM are both numerous and confusing, which doesn’t make it easy to feel confident about finding the right strategy. However, if …
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Amazon was responsible for 45% of all e-commerce spending in the United States in 2019. In fact, even if they don’t buy from Amazon, many shoppers begin their search on Amazon. Naturally, this makes Amazon one of the most important platforms for retailers worldwide. But with lots of customers comes lots of competition. …
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Today, it seems like we don’t need to use the word “digital” when we talk about digital marketing. Everything is online, right? Well, did you know that only 66% of businesses use online advertisements? If your business hasn’t committed to a serious digital marketing strategy, then it’s time to catch up. It …
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Amazon is an extremely popular online marketplace. It has become the world’s largest online retailer, with small and medium-sized businesses selling an average of 4,000 items per minute. In September 2019 alone, 150.6 million mobile users accessed the Amazon smartphone app and the company brought in $125.6 billion in sales …
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The global pandemic has forced a variety of consumers to turn to online shopping. Because of this, more people are shopping online than ever before. As such, companies and businesses that use search engine marketing can stay successful in these trying times. A search of marketing consists of two key …
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Did you know that the average company with a Google My Business profile gets about 59 actions on their Google listing from prospective customers every month? That amounts to dozens of people calling their business, reading online reviews, or visiting their website that wouldn’t happen without a Google listing set up. Simply put, …
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By 2020, B2B digital commerce revenues will nearly double. Meanwhile, global revenue from offline channels will decrease by almost 20%. If you want to maximize sales, you need to utilize digital marketing to boost your business. Keep reading to discover the top 11 advantages of online marketing. By creating a strong digital marketing strategy, …
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It’s more important than ever for businesses to be attuned to digital marketing. Staying updated on new trends, tools and strategies is key to being successful in the digital marketplace. With the extreme saturation of digital marketing blogs, it can be overwhelming to know which are the best to follow. …
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